Discovering a True Hidden Gem in Arizona’s Sonoran Desert

January 09, 2026

WorldAtlas, one of the largest publishing resources in geography, sociology, demography, environment, economics, politics and travel has described the Town of Superior as an “Underrated Gem for 2026.” From magnificent mountainous surroundings and the wealth of trails to waterways, landmark parks and open spaces, Superior offers something alluring for even the most discerning traveler.

Visitors can explore this visually stunning area by first stopping at the 372-acre Boyce Thompson Arboretum, the oldest and largest botanical garden in Arizona. Outdoor enthusiasts will appreciate the numerous hiking options, such as the Legends of Superior Trails, a network or nearly 12 miles of hiking, biking and equestrian trails that wind through the Sonoran Desert, or Picketpost Mountain Trail, a short but strenuous climb leading to a 2,000-foot plateau.

Located in the former home of Arizona’s sixth governor, history buffs will enjoy the Bob Jones Museum, which showcases the town’s mining heritage and local history. The museum features memorabilia and exhibits that tell the story of Superior and its pioneering families. all set against the dramatic backdrop of Apache Leap. There are also 20 beautiful outdoor murals throughout the Town telling Superior’s unique story. These public art works celebrate themes ranging from Superior’s rich mining history and trailblazing spirit to the region’s desert flora and wildlife—bringing the streets to life with color and storytelling.

And for those seeking a variety of dining and shopping options, Superior offers a mix of local businesses, specialty shops and dining options, especially along Main Street.

Depending upon the time of year you visit, the Town’s vibrant cultural scene is highlighted by numerous festivals throughout the year, celebrating everything from local arts and crafts to culinary delights.

There is so much to experience in Superior!

 

Proactively Planning Today for Superior’s Future Energy Needs

Proactively Planning Today for Superior’s Future Energy Needs

Mila Besich, Mayor of the Town of Superior, has long been an outspoken advocate for the rural community, championing its historic roots and future economic potential. As Superior continues to grow and support current and burgeoning industries, access to reliable and affordable energy has become…

ASU Named a Top University Globally for Interdisciplinary Science

ASU Named a Top University Globally for Interdisciplinary Science

Arizona State University (ASU) set the ambitious goal of becoming the world’s leading hub for interdisciplinary research, discovery and development by 2030. Recently, the university took a major step toward that goal when it placed in the top 10 nationally and #14 globally in the latest Times…

Phoenix Ranked #1 U.S. City for Startup Density and Growth

Phoenix Ranked #1 U.S. City for Startup Density and Growth

According to the latest findings by CommercialCafe, Phoenix has secured the top spot among U.S. cities with a population or more than one million. The analysis studied a wide range of data points, including startup density, percentage of college-educated individuals, office/coworking costs…

Visit the Introduction page to learn why Superior is a hub of opportunity, innovation and success.